Brendan comes with a long history of success, and it shows in this book. He writes primarily about engineering virality via Facebook, Instagram, and YouTube. Brendan even cites “Contagious” (2016), by Wharton School Professor Jonah Berger, which dedicates itself to the nature of viral content.
Without giving too much away, the most significant shift in thinking that I pulled from this book consists of setting the right goals, audience, and metrics. Now, I just need to apply it. The book measures at 242 pages and reads quickly. Recommend.