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Homework Asgt. · MKT 232, FTCC

Sam the Bachata Cat
Sam the Bachata Cat, 2020.

Lab Assignment 4.1 · WordPress

Social Media Marketing (Aug. – Dec. 2022), MKT 232, FTCC, Fayetteville, NC. Publish your post to make sure it will be available to readers online (double-check that it is also published and visible online when not logged in to WordPress in your web browser).

Discussion Asgt. 4 · What are the advantages of using video in social media?

Video metaphorically represents “where it’s at” when gaining attention and ascending the value ladder (or descending the marketing funnel). On p. 157 of the text, the authors cite research that bemoans the shrinking attention span of the average person, less “than that of a goldfish, or less than 12 seconds.”

Do we have today shorter attention spans? Or do we have less patience? And why? Maybe because today we experience many more competing requests for attention than before? Thus, wouldn’t that require faster decision-making about how to spend one’s attention?

If a picture speaks a thousand words, then a video speaks a chapter or more. If a marketer wants to compete for attention, he must quickly deliver as much utility to the consumer as possible. Video does that more than text alone.

Video, too, also expands a marketer’s reach beyond one language. My phone settings and history signal advertisers that I consume content in Spanish and sometimes Tagalog. I remember seeing a video commercial for cellular service in Spanish on my phone.

At first, what struck me, was the interracial romance in the commercial between an Asian male and a White female, which is rare in American programming. Spanish language text appeared, and I disregarded it as “interracial,” as Hispanic culture does not typically place much weight on demographic differences.

Then I saw the same commercial again, with English language text. It was genius. The characters did not speak. They could be anywhere. Anyone watching the video, regardless of language, would likely connect emotionally with the content. The advertiser easily localized the text. One does not get this kind of impact with text alone.

Cameron Edward Johnson

I’ve setup a GoFundMe account for the legal fees I anticipate. If it goes that far and even if I do win, I likely won’t see much in return. I just want to keep him from getting away. Too many people like him get away with this bullshit. Below is the narrative I used in the campaign.

As much as it sucks having him enter my life, it can always be worse. My friend, Don, is a military retiree like myself and a real estate investor with a sizable portfolio for an active-duty service member. Cameron owes me around $11K in principal, but Don shared a couple of stories.

He had a tenant who owed (and still owes) him $14K in missed rent plus $45K in damage to the property, or about $59K total. And another tenant who resulted in a loss of $68K total. So, my story’s not that bad in comparison. Someone always has it worse. Yet, we must hold every single one of these crooks accountable for the harm they cause. Otherwise, we encourage them to keep harming others.

Hold him accountable for his betrayal and deceit

Cameron and I first met around October 2019, when I realized I’d soon be retiring from the military. We met at a local real estate investor meetup. Cameron is young, age 27 as of this year. Since 2019, he has pursued digital marketing projects and real estate. We didn’t interact much from 2019 through the summer of 2021, and we remained connected via social media, where I noticed the excellent work he seemed to be doing.

During the summer of 2021, I retired from the military. I bought a house where I very briefly lived and had intended to until I met Cameron and his family. I felt impressed that he had succeeded enough as a real estate wholesaler to motivate his family to relocate from California to North Carolina to help him. (About that property, within nine months, he terminated his lease early. He further abandoned his obligations on the lease to return it to a re-rentable condition, but that’s another story.)

In September 2021, I introduced him to this tech project, Helium, that I found rising in popularity and that hadn’t reached Fayetteville, NC, just yet. Helium is a sort-of decentralization of internet connectivity. Participants deploy hotspots (small “modems” or radios) around a town, and those hotspots also serve as “miners” of a digital coin called HNT (Helium Network Token) as an incentive to help grow the network. It’s a Google-backed project. Around then, there were only about four (4) hotspots in Fayetteville, NC.

The promissory note and the broken promise

Cameron became fascinated with the project. At one point, he told me, “I think this could be my shot at becoming a billionaire.” He asked for my level of participation, and I said that I’d prefer to back him financially but not as an operator within the project. Cameron had the motivation, seeming track record of success, and tech-savvy that I lacked for this project.

So, I paid $15,050.00 to acquire seven (7) hotspots. I was the capital partner. And although I had larger social circles through my hobbies, Cameron seemed to have a larger business circle here in Fayetteville, North Carolina. Within a couple of months, we deployed five of the hotspots. Deployment requires that these hotspots be far apart and that we interact with neighboring residents or tenants to allow us into their homes and plug in. They were indoor devices, and this presented a new problem.

How do we return for maintenance without intruding on our neighbors? Cameron said he found a manufacturer to develop casings to house the hotspots outside of a building. The enclosures would further provide backup solar power. For seven (7) units, he needed $20,000.00. Up to this point, he made good on all of his promises.

But I admit it, I fucked up. I wrote an unsecured promissory to him for $20K, 10% interest, 12-month term, beginning January 2022 and ending December 2022. The payment was $1,758.32/month. We agreed to payments by the 11th of the month. I paid to acquire the devices, and I didn’t have the additional $20K to contribute.

I had recently retired, and coincidentally my dad had, too. My dad was looking for an investment opportunity, and I mistakenly vouched for Cameron. So, my dad sent me the $20K, and I sent Cameron the $20K on Monday, December 13, 2021. My dad doesn’t know about this because I’m still too ashamed to admit it. I’m a disabled veteran with children to support, and I’ve continued to pay the $1,758.32/month back to my father as if everything were okay. Cameron knows this.

I trusted him. He was a fellow veteran who seemed to have found success in civilian life shortly after finishing service. I vouched for him to my father.

Betrayal, deception, evasion, and fraud

Cameron paid from January 2022 through May 2022. In June 2022, he stopped paying, skipped town, left no forwarding address, and “ghosted.” I’ve sought legal counsel and have been able to find his forwarding address. He still owes seven (7) payments of $1,758.32/month or a payoff amount of $11,908.00.

He routinely made self-aggrandizing comments about his integrity, ethics, and devotion to his religion and wife. I’ve found that the louder someone is about being a certain way, the more the opposite is the case. Perhaps he didn’t intend misconduct initially but later got overwhelmed.

But he intends misconduct now by skipping town and ghosting his obligations and the people who trusted him. I was, and still am, open to negotiation.

I’ve also come to embrace how anyone does anything (esp. the small things), in many ways, represents how he does everything (esp. the bigger things). Back in September 2021, as he moved into the home I leased to him, he asked to borrow lawn equipment. He also asked to borrow books from my home library. In April 2022, I had to ask back for those belongings. He finally returned them in May 2022, nine months later.

I called him out for it, and he said it wasn’t his fault. It’s just who he is and that he has property from other people, waiting months to return. I asked a previous employer about him. That employer said, “We haven’t spoken since 2019. We didn’t part on great terms.” Had I known.

The fraud is in his reliability and trustworthiness. He promised emphatically that he would make good on this debt. Instead, he skipped town.

A podcast interview of him

Cameron, “I cannot stand when someone is being taken advantage of because I would not want to be in that situation” (14:16). Sure, this is what Mr. Integrity here would like you to believe. His history demonstrates otherwise.

Cameron, “When I was in the Army, I always picked up random pieces of trash around base” (51:59). “I just take it that step further and pick it up. Because you never know who’s watching. And if you’re always leading with the correct kind of mentality that you want the world to have, like picking up a small piece of trash, as silly as that sounds, you can’t believe the amount of rewards” (52:37). Again, he’s more concerned with looking good than actually being a good person.

This podcast took place in November 2021. I believe that here he’s again self-touting something he’d like the rest of the world to believe about him that just isn’t so. I have this personal quirk of exhausting the battery on my leaf blower by cleaning up the neighborhood until the battery dies. It’s fun to do, and it buys me time to finish listening to an educational piece of audio.

Once, before Cameron’s podcast, I went out of my way to clean up broken glass (not with the leaf blower, of course) at a vacant neighbor’s house. Cameron happened to drive and stop at the open field right beside to let his dogs play. He asked what I was doing. I said, “Plenty of people walk their pets here, and I’d hate to see another person or pet unknowingly step on this broken glass. Right now, no one lives at this house to clean it up.”

Cameron, “It’s always your fault. Why you’re not where you want to be is your fault? … Extreme ownership” (54:19), a reference to a popular veteran and entrepreneur. Let’s hold him to that.

Other names or entities

  • One Nine Zeros LLC (inc. 11/22/21), Akron, Ohio
  • Cameron Buys Homes LLC (inc. 1/19/21), Fayetteville, North Carolina
  • REI Connection LLC (inc. 12/3/19), Fayetteville, North Carolina
  • Tri Home Investments LLC (dissolved 7/9/19), Fayetteville, North Carolina and

My Niche · Ten Influencers in the V2V Space

A birthday party this month (Jan. 2022) for a friend and fellow veteran

I’ve been doing some soul-searching and re-discovered my niche. I call it the V2V space, for “veteran to veteran”; specifically, V2V in entrepreneurship, finance, investing, and wealth-building. I signed up for the Military Money Convention (or MilMoneyCon) in Cary, NC, April 21-23, 2022.

There are about 20M veterans or currently-serving military members in the US. It’s not a small market; it’s specific enough and one in which I have 20 years of experience and expertise. As for the influencers within the space, it’s a small audience. Maybe I can connect us. Here’s a beginning list:

  1. Carey, Rich ·
  2. Coleman, Hank ·
  3. Kelly, Timothy · Amazon author ·
  4. Langsford, Lacey · podcaster ·
  5. Pere, David · Amazon author ·
  6. Phillips, Adrianne ·
  7. Reese, Spencer C. · Amazon author ·
  8. Sage, Julian ·
  9. Sich, Markian, et al. · Amazon author · (ADPI)
  10. Stough, Anthony ·

It’s a running list. There’re many more, especially here in the Ft. Bragg area with Five Pillars Realty and its team, including Shelby Osborne and Michael Glaspie. I interviewed Shelby for my book, and Michael is also an Amazon author. And, of course, the ADPI team. Markian and Timothy (“Tim”) (above) are part of a larger team at ADPI, which includes Adam La Barr, Eric Upchurch, and Michael Foster.

Without a doubt, I’m missing some important names here. So, please tip me off and mention other influencers in the entrepreneurship V2V space in the comments.

Also, if you’re starting in the entrepreneurship V2V space, look at what I just gave you – a list of websites you can analyze for keywords and audience insights.

30-Day Challenge

Shout out to my friend and coach, Sabrina Blase. Whom I acknowledge in my book. Yesterday, she started me on a 30-day challenge to post daily. I’m going to share something useful from the book, or about it. I’ll be posting to Instagram (IG), primarily. Follow me on the IG link here, or at

Work with me. I understand how to use Facebook, and LinkedIn, but IG is a bit different. I posted a short 15-second video today about why you should write your book – for who you become in the process. I don’t know if I posted it correctly. So… Learning.

Book Review · Think and Grow Rich for Inventors

Reading another excellent book.

I read this for my daughter, Martial, 16, who recently “invented” a new type of creative apparel. I prefer the term “developed,” as in product development. For me, writing is to publishing what inventing is to product development. The latter term points at demand – something that would commercially succeed.

Recommend. 240 pages. The book reads in line with the original “Think and Grow Rich,” by N. Hill, but shorter and intended to reach an audience of inventors. Kevin Harrington from “Shark Tank” wrote the praise. The author, John Rizvi, Esq., works as a patent attorney.


Although John does work in patents, the book doesn’t jump into questions of intellectual property. He aims more specifically at an audience with a product idea, but who feels intimidated by the process of bringing it to market. He intends an audience standing at the edge of deciding whether to pursue product development or abandon it.


John shares a part in the book about how an organized plan looks. If a new developer has already decided to bring the project to market, he’ll need to plan that out. It helps to get an idea of what makes a good plan.


What logic should not make sense but does anyway?

Rules of inference and symbolic logic.

Take, for example, the following argument with 1 as the original premise, and 2 through 5 as rules of inference:

  1. A
  2. A or ~B · addition
  3. ~B or A · commutative
  4. ~(~B) → A · material implication
  5. Therefore, B → A · double negation

Now replace A and B with the following statements: A = apples taste delicious, and B = Batman exists. Let’s translate the above argument:

  1. Apples taste delicious
  2. Either apples taste delicious, or it’s not the case that Batman exists
  3. Either it’s not the case that Batman exists, or apples taste delicious
  4. If it’s not not the case that Batman exists, then apples taste delicious
  5. Therefore, if Batman exists, then apples taste delicious

It makes no sense. But it follows the rules of logic.

Should a 15-year-old girl be able to carry a weapon to defend herself in case of being attacked? If so, what should she carry?

Yes. A 15-year-old girl should carry anything permissible and that she feels confident using. I’ll guess that at 15, her options probably range from a pocket knife to collapsible baton or pepper spray.

Of course, permissible limits to where she is and what rules apply. If she’s going to say that criminals don’t follow the rules because they’re criminals and will carry whatever they want anyway, I agree. She’ll just have to weigh the risk-reward of her situation between protection against violence versus protection against legal action.

In addition to carrying a weapon, she should realize that everything is a weapon. She should carry several friends with her, a cell phone, sobriety, awareness, alertness, mindfulness of likely threats, backup transportation, a quick exit plan, several contingency plans, a well-rehearsed set of responses to the threats she’ll most likely face, and her dad and his friends carrying weapons.

It sounds overboard, but hey, I have a 15-year old daughter. I want her to have every advantage in coming back home to me. If she’s not allowed to carry a weapon, I’ll carry it for her. And if I’m not allowed, a real dad would carry anyway to do everything he can to protect her.

If I enlist, what must I do to become an officer? And how long would it take?

Depends on the route, but at least a few years while you complete (or get close enough to) a bachelor’s degree. I’d say it depends on whether you’re active or reserve, whether by an officer you mean W-grade or O-grade and on which of the four officer programs if you mean O-grade.

Generally speaking, if you’re on active duty, either the military will send you to college, or you’ll finish it on your own. If the military sends you through some commissioning program like ROTC, awesome. But then you owe some years after that.

If you finish a four-year college degree yourself, it’ll cost you money and sleep, and you’ll still need to complete the equivalent of OCS.

Whether active or reserve

I’ll presume that you’re starting from basic and not entering the military (as some do) later in life and with an advanced degree, but who just want to do their time. I’ve known of Soldiers in the Army (for example) with law degrees, medical degrees, other doctorate-level certification, who said, “Forget all that. I want to be a Private (E-1).” Oh, they exist.

If you just graduated high school and have successfully entered the military at Private (E-1), then congratulations. You made it. If you’re on active duty, good luck. It’ll be difficult but not impossible to complete a four-year degree while juggling your workload.

I did so as an active duty U.S. Marine, enlisted, Sergeant (E-5). I don’t believe I could’ve finished without stopping while as a junior enlisted Marine.

If you’re in the reserves, I think you’d have an easier time. But that depends on what you’re doing when you’re not drilling or conducting annual training (AT).

There exist four types of commissioning programs, which I’ll get to below. One type is a direct commission, which usually means doctors or lawyers. Direct commission means no equivalent of boot camp to commission. In the Army Reserves and Guard, one can direct commission from enlisted to officer without being a doctor or lawyer.

Whether W-grade or O-grade

There exists a high school to flight school program, that will, if you succeed, bring you into the Army as a Warrant Officer (W-1) and a helicopter pilot. I think it sounds awesome.

But if you’re already an E-1, it’ll take some years to go Warrant Officer, and it depends on the job. Most military jobs require between 4 years to 8 years to go Warrant. I knew a Specialist (E-4) who got accepted into flight school on his second application, and he was only in year three of his military career.

If you mean O-1/O-1E (Second Lieutenant or Ensign), it’ll take a few years. Depending on current policy and the commissioning program, you don’t have to have a bachelor’s degree. You can commission with an associate degree, but with those programs, the rule is that you must soon finish a bachelor’s degree.

Four commissioning programs

There exist many different names and different programs, and they vary per branch. Generally, there exist four categories of commissioning programs: direct commission, Reserve Officer Training Corps (ROTC), Officer Candidate School (OCS), and the five service academies (West Point, Annapolis, Colorado Springs, New London, and Kings Point).

Direct commission

Usually for doctors or lawyers, but open to other jobs in the Reserves or Guard. There have also existed (although very rare) battlefield commissions, where enlisted members have been commissioned on the spot.


Many four-year colleges offer the program. You’re probably better off attending ROTC before joining the military.

If you just arrived at your unit and serve on active duty, your unit will seem reluctant to release you to attend an ROTC program, such as Green to Gold in the Army, but it could be an option. By the way, once there, you could possibly ride ROTC out through a master’s degree.

I remember that the Marine Corps had a few programs available to active duty Marines, such as MECEP, which serve as the equivalent of ROTC programs. The Marine Corps makes it tougher for Marines to commission than for civilians off the street. Why? Don’t know. So I commissioned into the Army. I get paid the same.


This is the route I took. The Air Force calls it Officer Training School (OTS). You typically already need at least a bachelor’s degree to attend. It’s officer boot camp.

Service academies

There exist five of them. You can attend any academy to commission into any service branch, but typically each academy leads into one branch; e.g., West Point into the Army.

If you’re already an E-1, you’ll need to jump through hoops to attend, and probably even more so than you had applied as a civilian.

I hope that answers your question. Good luck, brother.

User-friendly advertising

I’ve started using Udimi and it has helped, a lot. It’s a bit of a shortcut in advertising. This is how user-friendly the site is:

  1. Find a solo ad provider
  2. Give him the link you want to promote

A solo ad is an email promotion. So, a solo ad provider, or seller, is an email marketer. But you’re not paying per email; clearly, because that would be too easy to screw you over with, by just blasting out junk.

You’re paying for high quality clicks to the link you want to promote. You also don’t have to write the email (ad copy) yourself if you don’t want to. You may simply send the link and leave the ad copy to the seller. The better sellers have higher success rates.

You can filter the sellers by how successful they are. The Udimi platform also has a built-in tracking system to allow you to follow along with your seller’s progress.

If you choose a good product to promote, it’ll convert well. I added a link to the sidebar as well as here: (my affiliate link).

Good hunting,


What’s the craziest lesson you learned while deployed?

That being a liaison officer (and brown) at a U.S. Embassy is awesome!

The embassy

My job at that time required that I correspond with the host-nation military to authorize U.S. cargo through the country. Man… these guys never responded to my memos. Not once. Ever! I sent emails and faxed. Did I call? A few times in the beginning, but what for? No one ever picked up anyway.

I could’ve failed to apprise them of incoming cargo, and it probably would’ve gone through anyway. Because it’s America.

Here’s a rule of thumb that veterans secretly carry: The further away from the flagpole, the better. Or as the saying goes, “Cat’s away, mice will play.” And we played!

I didn’t wear my uniform once while there. I’d show up to work later and later, then leave earlier and earlier. I went from suit-and-tie, to no suit, to no tie. And I drove all over the place. I had this apartment that could fit like three families. It was huge.

I did all my work. I just didn’t bother volunteering for more. I had to check into a meeting via video teleconference once a week with my parent unit. I always said that the camera was broken so that I could sleep during the meeting.

Being brown

The security briefs would say to avoid talking to the locals. Eh. Apparently, they didn’t believe I was American anyway. And if you claim to be Canadian, it’s like being American but not as contentious.

But I didn’t even need to do that much. My family background is Spanish-Filipino, and I speak both languages (moderately well). In the Middle East, Filipinos are slave labor. They didn’t see me as worth anything anyway. And so, it was like I was too worthless to become a target.

In the U.S., if someone asks me, “Where are you from?”, he means, “Why are you not black or white?” Or, “What country are you from? Not what state.” Because apparently being brown disqualifies me from being American.

The funny thing is, the rest of the world seems to believe that, too.